In a busy market full of smart consumers, you only have a short window to grab buyers’ attention and get them into your open house. Here are some crucial tips for getting buyers in the door and keeping them long enough to fall in love with the home. Continue reading
If you’re interested in learning more about the ancient Chinese practice of feng shui, and how it applies to real estate and staging, then here are eight basic principles. Continue reading
Living in a fully staged house that must be ready on command for a showing is perhaps the least attractive part of the selling process. If you find your sellers are struggling to cope with living in a home that’s staged and actively being shown, heed t… Continue reading
Here are a few ways to make sure your listing is an unforgettable showing experience for potential buyers, one that’ll stand out in the sea of inventory and stay on buyers’ minds. Continue reading
Interior Marketing Group Founder and CEO Cheryl Eisen and Co-Staging Director Christina Slater offer some simple-to-implement tips for staging contemporary, yet warm environments. Continue reading
Real estate agents could take a cue from Cupid, and learn how to set the mood for home buying using a simple, but effective lighting plan. Continue reading
Real estate agents need to redefine their value proposition in today’s market. Here are seven things they can do to revamp the way they approach business. Continue reading
Many sellers have not sold a home in a while, if ever, and the process is a bit different today than it was a decade ago. We use these 10 steps to put our sellers at ease in what could be a very stressful transaction. Continue reading
Taking an apartment temporarily off the market for three weeks or a month does not reset the clock for the total days on the market. Instead, try these tips to get your listings sold. Continue reading
New survey results, from Rooomy, show that 14.1 percent of consumers have used either virtual reality or augmented reality when searching for a home. Continue reading