How to advocate for your clients and make your team indispensable in any market

Understanding your clients’ pain points and finding ways to help will make you and your team essential parts of the homebuying equation. Broker Janet Ramirez provides insights on actively advocating for clients and helping them achieve their goals. Continue reading

3 key components to converting business on Instagram

The beauty of Instagram is that it is free advertising for your business. The style of conversations that it facilitates allows you to scale the number of conversations you are having while also allowing you to create relationships that are as strong o… Continue reading

How to use a multiple-offer mindset in every bidding scenario

Closing on a home takes effort, strategy and skill. Expert and team leader Tom Toole says that if the sizzling markets of the past two years have taught us anything, it’s this: never assume your offer is the only one. Continue reading

4 ways to help first-time homebuyers map out their way to a new home

Many agents get overwhelmed thinking about first-time homebuyers. The transactions can be complicated and filled with unexpected twists and turns. Director of Publishing April Murphy of Keller Williams Realty has just the map you need to get your clien… Continue reading

Tongue-tied when explaining your commission? You need this list

In a tight economy, everything is getting a second look, including you. Agent Confidence Stimpson outlines her recommendations to advocate, explain and defend your commission Continue reading

Don’t get it twisted: How to untangle the new market conditions and build back

Some agents may be asking themselves if they can stomach another recession, while others are cheering it on. Before you get too far ahead of yourself, make sure your mindset isn’t twisted by taking these three steps. Continue reading

Relying on optimism to get you through? 5 critical steps to take instead

Blindly hoping for the market to improve is not the right strategy. Team leader Carl Medford gives us a dose of the medicine your sick pipeline needs to get onto the road to recovery and how to prepare for what’s next. Continue reading

Ignore your MLS stats and head in the sand optimists

Call it fear or call it curiosity; it seems everyone has an opinion about the market. Broker Jeff Glover offers his hot take that the current data may be misleading and that your local stats deserve a second look. Continue reading

5 truths every agent should know about shifting markets

A shifting market differentiates those who’ve developed professionally and those who are just pretending. Jimmy Burgess provides the reality check that you need right now. Continue reading

Frustrated with inventory? 5 tips for getting creative

Working in a low inventory market can be frustrating for all parties involved. Broker Julie Bubsy offers advice on how to create inventory for your clients when there is seemingly nothing there. Continue reading