Using community engagement to build your personal brand

Investing time and effort into community involvement, The Agency’s Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate. Continue reading

3 ways agents can effectively brand boutique buildings

Real Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants. Continue reading

A year after the Sitzer verdict, here are my top 5 takeaways

As she reflects on the historic decision and the current state of the industry, broker Cara Ameer offers thoughts on how far we’ve come and where we still need to go. Continue reading

Want to build a great team? Start with great core values

Rick Guerrero interviews mortgage leader Gavin Ekstrom about hiring, culture and building a team on a firm foundation. Continue reading

Huddle up: Team meeting case study for Pardee Properties

Coach Melanie Klein looks at the way this California brokerage conducts its team meetings and the differentiators you can add to your own agenda. Continue reading

Tomer Fridman announces move to Christie’s Real Estate SoCal

Days after news first broke that Fridman had left Compass, the luxury agent announced on Instagram his move to the brokerage, which is led by luxury powerhouse Aaron Kirman. Continue reading

Agent to the stars Tomer Fridman quietly leaves Compass

Fridman had been affiliated with Compass since 2017 and was a top producer at the firm. His departure was reportedly announced internally at the end of last week by Regional Vice President Parker Beatty. Continue reading

7 ways to keep agents engaged in Q4 and beyond

Love your agents, and have fun. It’s Wisconsin broker Dawn Christiansen’s secret to building a cohesive and engaged real estate team or brokerage. Continue reading

Real estate was ahead of the curve in fighting discrimination

A recent initiative by professional sports organizations is seeking to do what Realtors have been doing for more than a year: Pledging to do more to create inclusive communities. Continue reading