How to stop real estate websites from stealing your clients

Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads. Continue reading

How AI is transforming the role of real estate reviews

While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading

Cultivate enduring relationships from first contact to lifelong client

Leverage past clients, drum up new business and show your value with these relationship-building strategies from luxury real estate agent Evan Roth. Continue reading

5 ways to gather client feedback to drive improvement and innovation

We all want to grow and improve our services, The Agency’s Rainy Hake Austin writes, and getting feedback is the first step in doing that. Continue reading

The freshest business trends agents need to recognize in 2024

The business of selling real estate is evolving at an ever-escalating pace. If you can identify some of the emerging trends and begin to act on those trends, Jimmy Burgess writes, you’ll separate yourself from your competition like never before. Continue reading

Yes, you need to respond to the good reviews, too

Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading

Bored with your Facebook feed? 7 ways to jazz it up

Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading

The agent’s guide to testimonials and reviews

Word of mouth (the digital kind) comes from online feedback in the form of reviews and testimonials. Find out how to gather and use good words from your past clients to attract your next ones. Continue reading

RateMyAgent, Realtor.com forge review publishing partnership

Realtors who use the review facilitation solution RateMyAgent can now send their customers’ feedback to the trade group’s home search portal Realtor.com. Continue reading