The best marketing ideas come from agents in the field

Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading

Pulse: What’s the best real estate marketing campaign you’ve ever seen?

What’s that one marketing campaign that really stood out to you (and still does, even years later)? This week, we’re inviting our readers to share their favorite marketing efforts — whether it’s their own or someone else’s. Continue reading

99 more blog ideas — for sellers

Here are 99 ideas for blog topics that can reach real estate sellers. These content ideas are useful for all online mediums — don’t limit yourself to blog posts. Continue reading

40 winning lead-generation strategies agents are using right now

Here’s Jimmy Burgess’ list of 40 buyer and seller lead generation strategies that agents out there are using to win deals right now. In the video, find out why he thinks you should start with the last three. Continue reading

Pulse: Readers share their top marketing strategies for fall

Is your marketing plan ready for fall? This week, as we dive into marketing month, our readers share tried-and-true strategies every agent should be taking advantage of during leaf-peeping season. Continue reading

Are in-person tours dead? Not so fast

Virtual tours are alive and well. In fact, they are improving all the time as technology continues to evolve. However, even though virtual tours help spark that initial connection between client and home, in-person tours are what seal the deal. Here’s … Continue reading

Inman Handbook on realtor.com

Realtor.com keeps innovating and developing as a more relevant and tech-friendly platform. With both a robust website and mobile app, the portal offers almost unlimited potential alongside industry-leading options for optimization and outreach. Here’s … Continue reading

Ever struggle for words? Here’s how to nail client conversations

The authors of “Exactly What to Say for Real Estate Agents” provided 30 magic words to help agents have the tough conversations. Here, Bernice Ross boils down the top takeaways and adds a few suggestions. Continue reading

Instagram and Facebook made easy: 30+ tips every agent needs

Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading

Hit replay! 3 social media marketing videos from Inman Connect events

We’ve rounded up some of our top Inman Connect videos from yesteryear. Here’s how to further your social media reach, maximize your profiles and generate leads on Instagram — all on a budget. Continue reading