How today’s agents are merging media, marketing and mastery

Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading

Real estate licensing should require blackbelt-level mastery

If departments of real estate across the country were serious about their mission to protect the public, they would align licensing education and certification with actual practice in the industry, broker Spencer Krull writes. Continue reading

7 critical activities for effectively working with buyers in 2025

Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading

What’s your elevator pitch to ‘I found it on Zillow’ buyers? Pulse

Some buyers believe they know everything about pricing and processes because of the time they’ve spent online. How do you sell them on your value? Continue reading

10 unexpected places to find your next top producer 

The best agents don’t always come from traditional backgrounds, coach Verl Workman writes. Sometimes, the ideal candidate is already excelling in a different industry, just waiting for the right opportunity. Continue reading

The power of control: 8 ways to dominate in a challenging market

There are plenty of factors you can’t control in the broader economy, Amy Corr writes, but there are ways to implement more control and consistency in your business. Continue reading

This June, Inman is celebrating Today’s Buyer Agent

Whether you’re the buyer specialist on a team or a solo agent specializing in working with buyers, you’ll find a lot to love in this helpful theme month. Continue reading