5 videos every real estate agent should make and repurpose

The key to effective video marketing is to build a library of keystone content that creates exposure, demonstrates your expertise, educates prospects and builds trust, Derek Carlson writes. Continue reading

Klipster won’t rescue video listing apps: Tech Review

Tech expert Craig Rowe reviews Klipster. “The mobile application helps real estate agents create and share listing and social marketing content on its own consumer-facing network,” he writes. Continue reading

This real estate video content WILL convert in 2026

If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Continue reading

Brand-first marketing: Creating content that positions you as the go-to agent

Tune in to Inman Access as Alyssa Stalker teaches you to create branded content that scales along with your real estate business. Continue reading

How to leverage YouTube to go from contact to contract in 17 days

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading

Trending: Ownership shifts, joyful strategy and smarter reach

From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading

Your social media blueprint from a 22-year-old real estate prodigy

Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real’s Jimmy Burgess. Continue reading

24 innovative video content ideas for 2024 (with real-world examples)

Video is the best way to build a brand, connect with your ideal clients and generate quality leads, writes Jimmy Burgess. Get inspired by these proven, real-life examples from agents in the field. Continue reading

How to create content that connects you to your community

Stop trying to generate leads, new Inman contributor Lauren Harris writes. Start creating a community with the power of content creation that speaks to the neighborhoods you serve. Continue reading