The vast majority of home shoppers are searching online, and it’s harder than ever to grab a buyer’s attention. They’re not looking at a few homes — they’re scrolling through hundreds. Continue reading
Top performers blend smart tech with human connection to stand out and serve clients better. Continue reading
From “White Lotus”-fueled wanderlust to TikTok trends and creator-friendly tools, this edition of Trending breaks down what’s shifting — and how real estate pros can stay ahead. Continue reading
What can you do to prevent your listing from languishing on the market? Try these strategies from trainer Bernice Ross to hit the refresh button with your sellers and build buzz around the property. Continue reading
Proptech columnist Craig Rowe reviews Giraffe360, a virtual tour creation and listing marketing solution for real estate agents. Continue reading
Imaging company Planitar released an update to its iGuide tour experience that encourages buyers to offer contact information and feedback. Continue reading
Matterport’s sale to CoStar will ignite interest in the value of digital twins and tour marketing, and the options for creating them are many. Continue reading
Local Logic and Property Panorama are working together to advance the way real estate agents present listings and services to the market. Continue reading
Known as Matterport Property Intelligence, the release contains features now out of beta testing, such as automatic room-by-room labeling and dimensions, color-coded and company-branded floor plans and property reports for fully detailed physical listi… Continue reading
Zillow Immerse is the latest in a series of software releases from the home search leader as it moves toward an agent services model, collectively referred to as its “super app.” Continue reading