Zillow Gone Wild gets hit with $300K copyright infringement suit

A Washington listing photographer said Zillow Gone Wild used her photo without permission in February 2022. After attempting to negotiate a payment of roughly $30,000, she’s now suing for a maximum judgment of $300,000. Continue reading

Josh Flagg and partners form media company Estate Media

The real estate media company will aim for coverage that bridges the gap between hard industry-focused outlets and the swath of popular reality TV programs that have hit the industry in recent years. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

When pigs fly: A $5M California home gets rare approval from Zillow Gone Wild

Many real estate agents have come to fear an appearance on Zillow Gone Wild, a social media juggernaut that has captured the attention of millions of followers who gawk at the baffling architecture, zany landscaping and bizarre decor of Zillow’s most u… Continue reading

Fiery Tennessee estate in contract after setting social media ablaze

Listing photos on Zillow show firefighters extinguishing the blaze as the $1.5 million, 25-year-old mansion actively burns. The house is now under contract after just six days on the market, according to a listing on Zillow. Continue reading

Your client’s home is quirky. How you market the listing is crucial

Real estate agents who have listed unusual, eccentric or just plain bizarre homes shared their tips with Inman for marketing properties with nontraditional features — and sensitive sellers. Continue reading

Zillow Gone Wild poked your weird listing. Don’t worry — it might help

For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates five listings that got put through the wringer on ZGW. Continue reading

Overrun by fans, a home featured in ‘Stranger Things’ hits the market

The house features prominently in the early episodes of the show, when Will Byers mother, Joyce Byers, communicates with her missing son while he is stuck in the the shadowy “upside down.” Continue reading

Don’t fear the content creators: Why Zillow Gone Wild isn’t bad for agents

Content creators are turning Zillow listings into cold hard cash, often with for-sale properties as the butt of the joke. But increasingly the attention is drawing interest from young homebuyers. Continue reading