News Corp CEO vows to reenergize Realtor.com after CoStar deal dies

In remarks at Morgan Stanley’s Technology, Media and Telcom Conference Tuesday, CEO Robert Thomson said growing Realtor.com after its sale to CoStar fell through is a “personal priority.” Continue reading

Zillow expands ShowingTime+ media tools into 6 new markets

Zillow’s Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday. Continue reading

The message is blunt: Real estate leaders anticipate a tough 2023

Inman’s first-ever Intel leadership survey revealed that leaders think the market will be worse in 2023 compared to 2022 — but they also expect to thrive regardless of the economic headwinds. Continue reading

Welcome Homes CEO Alec Hartman on this moment’s parallels with 1981

The CEO of construction tech startup Welcome Homes thinks builders will have to take risks to prevent a massive affordability crisis, the likes of which haven’t been seen since the early 1980s. Continue reading

Emotional spending is out of control for more than one-third of Gen Z, study finds  

Spending behavior is often driven by emotions, not logic. This was especially true during the pandemic, which surfaced feelings of anxiety, uncertainty and boredom among consumers. Now, with layoffs and concerns of a potential recession, emotions could be running high driving consumers to spend more money to cope with their emotions – and even take […] Continue reading

After 3 months of improvement, homebuyer sentiment declines

Fannie Mae’s National Housing Survey shows Americans are feeling less secure about keeping their jobs, and nearly 8 in 10 think it’s a bad time to buy a home. Continue reading

Inman announces first class of Marketing All-Star award recipients

Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading

How to shoot your own listing videos and photos on the iPhone

In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading