Maslow’s Hierarchy and the vital role of real estate agents

You have an important part to play in your clients’ lives. Coach Darryl Davis offers insight from Maslow’s Hierarchy of needs to explain the significance of home. Continue reading

Logic and emotion: 2 approaches that get buyers off the fence 

When agents master the balance between logic and emotion, they stop feeling like salespeople and start acting like trusted advisors, coach Darryl Davis writes. Continue reading

5 ways to avoid buyer’s agent burnout and find your passion

Forget the runaround from unqualified clients and that feeling that your time is not your own, coach Darryl Davis writes. Learn to set healthy boundaries and take care of yourself, so you can take care of business. Continue reading

Top 5 homebuyer objections (and how you can overcome them)

When real estate agents tackle objections head-on with education, they position buyers to make better decisions and themselves as trusted advisors, coach Darryl Davis writes. Continue reading

Educate yourself and your clients about the impact of Trump tariffs

Protect your peace, power and profits, coach Darryl Davis writes, and provide the guidance your clients need to navigate the latest economic movements. Continue reading

8 actionable ways to guide real estate clients with integrity

When clients know they can trust you, coach Darryl Davis writes, referrals flow, relationships deepen and reputations grow. Continue reading

Zig when they zag: The importance of carving your own path

Stand firm, and be a lighthouse in the storm for your clients, coach Darryl Davis writes. They need you to be confident and provide leadership now more than ever. Continue reading

Helpful resources and a call to action for California wildfire victims

Real estate professionals aren’t just in the business of helping people buy and sell houses; they are the guardians of the very idea of home, coach Darryl Davis writes. Continue reading

What you need to know about the cold call rule changes this month

For real estate agents, changes to the Telephone Consumer Protection Act on Jan. 27 will mean being extra careful with how you gather leads, contact potential clients and manage consent. Continue reading

Something as small as a sesame seed can sink an experience

Coach Darryl Davis offers insight into how a small mistake or moment of carelessness can undermine not only your professional reputation but the industry as a whole. Continue reading