Author Archives: Kevelyn Guzman

Being a neighborhood expert isn’t enough anymore 

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If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

You’re not just a real estate agent – you’re a business

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One-size-fits-all answers just don’t cut it in this highly complex market. Start thinking bigger, and build the business of your dreams, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

You don’t need a hot market. You need a smarter marketing strategy

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In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg’s Kevelyn Guzman writes. Those who wait for conditions to change get left behind. Continue reading →

Read the room! Why the best agents are people-savvy

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The best agents are market-savvy, but they’re even more emotionally intelligent and great at listening, Kevelyn Guzman writes. Here’s how to improve your perception. Continue reading →

New agent? Here’s how to build a sphere of influence from scratch

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Relationships are your real equity in real estate, Coldwell Banker Warburg’s Kevelyn Guzman writes. Build them wisely — and they’ll build your career. Continue reading →

‘How’s the market?’: How to answer that question in NYC (and beyond)

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The secret is in the specifics and sentiment, Coldwell Banker Warburg’s Kevelyn Guzeman writes. Turn her New York City advice into a how-to on answering tough questions about your local market. Continue reading →

5 bold ways to breathe new life into a luxury listing

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Luxury listings need more than good photos and online listings to sell, Coldwell Banker Warburg’s Kevelyn Guzman writes. They need an approach that combines strategy and creativity. Continue reading →

7 relationship-building follow-ups for your next networking event

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The real work begins after the networking event, Coldwell Banker Warburg’s Kevelyn Guzman writes. Here are seven tips to make meaningful connections post-event. Continue reading →

Anticipate the preferences of high-end buyers (and win them over)

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When you focus on the lifestyle, stay ahead of trends and create emotional connections, you’re not just selling homes, Coldwell Banker Warburg’s Kevelyn Guzman writes. You’re selling the dream. Continue reading →

These 5 marketing events will help move the needle on your listing

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Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →