Author Archives: Lori Muller

Agents, you must believe in yourself and the brand you choose

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To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading →

Why I’m still grateful to be a real estate professional

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As we step into the season of giving and gratitude, Lori Muller writes that it’s a good time to reflect on all that the industry gives us, so we can give back to others. Continue reading →

Leadershift: How brokers and team leaders can prepare for 2026

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The market is poised for change. If you want to be part of what’s ahead, take a page from John Maxwell’s book “Leadershift.” Lori Muller shows you how. Continue reading →

Finish 2025 strong by checking these 10 to-dos off your list

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Lori Muller provides 10 steps you can take right now to close out Q4 with momentum and enter 2026 prepared, positioned and powerful. Continue reading →

Why ‘leadership’ shouldn’t be a dirty word in real estate

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Leadership is not something you do once you get the title, Lori Muller writes. It’s something you do every single day in every environment you’re in. Continue reading →

Real estate has a leadership problem, not a people problem

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This industry doesn’t need more agents, coach Lori Muller writes, it needs more leaders. Here are five ways to level-up your leadership for today’s tough market. Continue reading →