Chris Kelly on taking the reins at HomeServices, Compass chatter

Kelly is diving into his role as HomeServices’ CEO at a challenging time, but he told Inman he’s ready to get to work. He dished on private listings, Zillow and those Compass acquisition rumors. Continue reading

Zillow’s ‘new standards’ reveal a big problem. Take back our industry

The longer real estate professionals let Zillow define the rules, the harder it becomes to take our industry back, coach Darryl Davis writes. Continue reading

Tap into the growing numbers of buyers insisting on upgrades

Smart home improvements make all the difference between a listing that slowly sells and one that truly stands out in the market, team leader Carl Medford writes. Continue reading

6 concrete tips for crafting a cohesive content calendar for 2025

You don’t need to plan every post months in advance, but you do need a system that aligns with your goals, reflects your expertise and gives you space to show up with clarity, Alyssa Stalker writes. Continue reading

How to leverage YouTube to go from contact to contract in 17 days

Jimmy Burgess outlines a content marketing plan that has helped agent Noah Escobar go from new lead to under contract in an average of 17 days. Continue reading

What to know as you start out as a real estate team admin

The best administrative assistants don’t just keep things running — they elevate the entire team’s performance, coach Verl Workman writes. Continue reading

8 ways to rank higher on Google — and improve your website traffic

Getting your website to rank on Google is like putting together pieces of a puzzle. All of your efforts across various channels come together to build your website’s authority. Here are few tips to help drum up more traffic for your business. Continue reading