The least effective way to brand your real estate business

In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading

Supermarket struggle: Rising costs force unhealthy choices, skipped meals, and financial challenges 

Weekly grocery hauls cost a lot more than they used to, and it’s dramatically impacting Americans, from resorting to unhealthy options and skipped meals to general financial strain. Whether it’s feeding a family of six or dinner for one, the rising cost of essentials is not only changing the way consumers shop and budget, but […] Continue reading

‘They have just ruined my career’: Ousted Vegas Realtors CEO speaks

Former Las Vegas Realtors CEO Wendy DiVecchio claims her suspension and a subsequent probe into last year’s Realtor elections lacked transparency. After she sued, she received a death threat. Continue reading

What’s your best marketing tip for 2025? Pulse

You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading

How flat leadership creates thriving agents, successful brokerages

The formula for a future-ready brokerage, according to new Inman contributor Abbey Wostal: Make yourself accessible, create a culture of collaboration and focus on growth over volume. Continue reading

The transparency double standard: Ketchmark’s push to repeal CCP

Real estate professionals should be making decisions based on what benefits consumers, not out of fear of who might be deposed next, compliance expert Summer Goralik writes. Continue reading

How to find the right real estate coach (and how to know it’s a fit)

By defining your goals and ensuring a good fit, coach Verl Workman writes, you can choose a coaching company that will guide you to success. Continue reading

‘Zillow made the wrong choice’: REX seeks full appeals court review

The discount brokerage contends that a three-judge panel erred in finding that NAR’s no-commingling rule was not direct evidence of “concerted action” between NAR and Zillow. Continue reading

Pulte chair of Fannie, Freddie after 14 board members are purged

Less than a week after being confirmed by the Senate to lead the FHFA, homebuilder scion launches campaign focused on making homebuying more affordable by cutting alleged wasteful spending at the mortgage giants. Continue reading

Inman Connect San Diego: Real estate’s future takes the stage

Learn from real estate’s best and brightest in the business, all while growing your network and meeting like-minded passionate and driven professional peers. Continue reading