Brown Harris Stevens launches a new digital hub for agents, ‘BHSOne’

The in-house-built, internal digital hub includes features like an agent design studio, a video library of educational content, a marketing center, a region-specific document library and more. Continue reading

WATCH: Matt Lionetti channels Freddie Mercury on stage at ICLV

The real estate agent and content creator with The Agency talks about building your brand with original content. Humor is going to be at the heart of how people talk about him, he said. Continue reading

Wisconsin RE/MAX agent strikes social media gold with parody

With his slicked-back hair, full sleeve tattoos, nose ring and spot-on early-2000s punk rock singing voice, Wisconsin RE/MAX agent Colin Schindler struck social media gold this week with his MTV Total Request Live-worthy remake of Blink-182’s “All The … Continue reading

Is it a write-off? See which of these 14 expenses agents can deduct at tax time

A quick reference guide for common real estate agent expenses to help you determine whether or not they are tax-deductible. Continue reading

Ryan Serhant to agents: Find the ‘and’ in your personal brand

Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading

Show ’em your value: 7 P’s of real estate agent marketing

Success starts with developing a clear understanding of who you are, who your ideal client is and what you offer. Package your services, position yourself for maximum exposure, and develop a process that keeps you top-of-mind. Continue reading

14 ways to supercharge your social media strategy for 2022

Social media experts Katie Lance, Chelsea Peitz and Marki Lemons-Ryhal shared the secrets to mastering Facebook, Instagram and video content creation during Inman Connect Las Vegas. Continue reading

Keller Williams agent canned for conspiratorial ‘plandemic’ billboard

Former Greensboro KW agent Chris Carlan has been fired for his controversial billboard featuring a coronavirus conspiracy theory and Pepe the Frog, a well-known Neo-Nazi meme. Continue reading

The roadmap to creating a complete digital marketing plan

Marketing, branding and social media play vital — and ever-changing — roles in growing your business. Learn best practices from the best in the industry to grow your personal brand, market your listings in innovative ways and creatively keep in touch w… Continue reading

The best marketing ideas come from agents in the field

Abby Lee, senior vice president of marketing and communications at RE/MAX, shares how she got into the field, why she’s been with the brokerage for over two decades and why the best feedback comes straight from agents. Continue reading