Tag Archives: AI in real estate

How to build your brand authority with other people’s audiences

By | | Uncategorized
Comments Off on How to build your brand authority with other people’s audiences

Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading →

Forget everything you’ve heard about GPT-5. Here’s the truth

By | | Uncategorized
Comments Off on Forget everything you’ve heard about GPT-5. Here’s the truth

Real’s Drew Thompson outlines the new features of ChatGPT’s latest update and casts the vision for how it fits into your content plan. Continue reading →

Rocket reorganizes to close Redfin acquisition, Mr. Cooper on deck

By | | Uncategorized
Comments Off on Rocket reorganizes to close Redfin acquisition, Mr. Cooper on deck

By handling every aspect of homebuying and selling, from search to financing to title and closing — Rocket aims to cut transaction costs on the median priced home in half, from $40,000 to $20,000. Continue reading →

How AI is transforming the role of real estate reviews

By | | Uncategorized
Comments Off on How AI is transforming the role of real estate reviews

While competitors focus on traditional SEO tactics, marketing expert Molly McKinley writes, forward-thinking professionals can build the review foundation that will drive AI recommendations for years to come. Continue reading →

HomeLister is the latest member of Newfound’s brokerage portfolio

By | | Uncategorized
Comments Off on HomeLister is the latest member of Newfound’s brokerage portfolio

HomeLister, acquired by Newfound, joins Houwzer, Trelora and HomeRise under the Newfound umbrella of web-based brokerage services, each offering its own tiered services model for non-traditional home sales that blend software, MLS and portal marketing … Continue reading →

How to use strategy, tech and real talk to keep deals moving

By | | Uncategorized
Comments Off on How to use strategy, tech and real talk to keep deals moving

Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market. Continue reading →

AI in real estate: The agent’s guide to the ChatGPT revolution

By | | Uncategorized
Comments Off on AI in real estate: The agent’s guide to the ChatGPT revolution

Master the power and potential of artificial intelligence, and you’ll position yourself for success in the years to come, trainer Terry LeClair writes. Continue reading →

Transforming real estate with AI: Key takeaways from the Lone Wolf Proptech Advisory Board

By | | Uncategorized
Comments Off on Transforming real estate with AI: Key takeaways from the Lone Wolf Proptech Advisory Board

To explore AI’s real-world impact, the Lone Wolf Proptech Advisory Board came together to discuss the practical applications, challenges and future of AI in our industry. Continue reading →

Why the Miami luxury market has boomed amid lower-price slump

By | | Uncategorized
Comments Off on Why the Miami luxury market has boomed amid lower-price slump

Luxury homes continue to sell in big numbers in prime locations throughout Miami, a market where most price points have seen a protracted dip in transactions. Continue reading →

Here are our 10 most popular how-tos of 2025 (thus far)

By | | Uncategorized
Comments Off on Here are our 10 most popular how-tos of 2025 (thus far)

Curious what your competition is consuming? Inman Service Editor Dani Vanderboegh rounds up the top trending topics, smart strategies and sage advice of the year as chosen by our readers. Continue reading →