Stuck in a rut? Pros urge agents to do lead gen with a human touch

With AI ubiquitous today, personal touch matters more now than ever before. And it can make all the difference when it comes to breaking out of a dry spell. Continue reading

How AI may be driving interest rates higher: Redfin economist

Lenders are pouring money into AI, Redfin’s Daryl Fairweather said. As a result, there’s less capital leftover for loans on everyday items. Continue reading

How this broker consistently dominates his market while running a 1,500-agent affiliate

Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and maintaining a deep knowledge of his local market have helped him succeed in sales while leading a substantial affiliate across several states. Continue reading

New strategic partnerships yield 2 new AI platforms

AI platform Purlin and offer negotiation marketplace Final Offer have merged to create an all-encompassing, end-to-end AI platform, while celebrity agent James Harris has teamed up with Afterpay co-founders to launch the residential real estate AI oper… Continue reading

The world is an uncertain place. Mauricio Umanksy is focused on growth and survival

Ahead of his appearance at Inman Connect New York, The Agency CEO discussed mergers and acquisitions, NAR, and global uncertainty. Continue reading

A year in real estate marked by power grabs and a wave of change

As the industry transitioned into a new era, big-player power moves, shifting rates, reform at the National Association of Realtors, technology advancements and more made 2025 another consequential year for real estate. Continue reading

RateMyAgent and Curated Social merge to form Renowned platform

The combined platform will channel verified reviews, past agent performance and hyperlocal market insights into content that will help agents build their digital reputation. Continue reading

Real partners with MAXA Designs on agent marketing platform

The co-branded marketing platform directly integrates with MLS property data and automatically delivers print and digital listing campaigns to agents via the firm’s AI-powered concierge, Leo CoPilot. Continue reading

Reffkin calls Christie’s deal the ‘blueprint’ for Anywhere

Despite hitting third-quarter records on several key metrics, Compass also faced substantial losses during this earnings season, largely due to the Anywhere transaction. CEO Robert Reffkin provided some clarity on that, and shared recent wins with AI. Continue reading

NAR weighs in on Zillow’s new ChatGPT integration

Without specifically saying whether or not the integration violated any IDX license agreements with multiple listing services, NAR said that each individual MLS should assess its own agreement with Zillow to ensure compliance. Continue reading