Agents are ‘fighting uphill’ — but there’s still opportunity

The shifting market, new buyer behavior and new technology are changing how brokers approach their business, Anthony Lamacchia, Alex Vidal and Leo Pareja told attendees at Inman Connect San Diego on Wednesday. Continue reading

Competition, discretion drive lux agents to embrace private listings

How crucial off-market listing networks are to luxury agents may depend in large part on their geographical market. In the current debate, there are still luxury agents firmly planted on both sides. Continue reading

Compass AI is poised to bring agents ‘massive productivity gains’

With the update, real estate agents will now be able to speak prompts to Compass AI, freeing up time for other tasks, Rory Golod, president of growth and West regions at Compass, told Inman. Continue reading

Reffkin rails against ‘organized real estate’ at annual Compass retreat

During a keynote address Tuesday, the CEO rallied the firm’s agents and staff against Compass naysayers, discussed short-term goals of seller choice and agent listing attribution, and unveiled the latest rendition of Compass AI. Continue reading

Fannie Mae taps Palantir to detect ‘rampant’ mortgage fraud

Head of mortgage giants’ federal regulator, Bill Pulte, has made fraud an issue after leveling accusations against Trump opponent Letitia James. Continue reading

Real estate marketing 2.0 seeks to double down on attention economy

New entrants, including Métier Maison and Luxboro, are deploying AI and other technology tools to enhance marketing content and videos amid a challenging time for the housing market. Continue reading

Yes, another social media panel — because it’s important for business

Angel Nicolas, Tiffany McQuaid and Jonathan Vega’s different approaches to the marketing tactic show that there’s no one-size-fits-all approach when it comes to finding success through social media — aside from committing to it. Continue reading

Realogics Sotheby’s Realty partners with AI startup Realtie

As Washington cities undergo significant upzoning this year, timing of the firm’s partnership with the AI platform that can predict what sellers might enter the market soon and identify areas ripe for redevelopment couldn’t be better. Continue reading

6 new technologies shaping the future of residential development

Brad Hargreaves, editor of “Thesis Driven,” shared how he believes emerging technologies surrounding home equity, AI, ADUs, property development, off-the-grid living and driverless cars will impact residential development. Continue reading

Brad Inman proclaims real estate agents ‘champions of the world’

Following a tough year of commission lawsuits and a challenging housing market, the Inman founder reminded real estate professionals on Thursday that they are survivors poised for a rebirth. Continue reading