Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading
Alyssa Stalker offers a simple step-by-step process to help agents evaluate their brand, find what’s out of sync and realign their message with who they are now. Continue reading
Real estate coach Jonathan Lack shares insights for what agents can do in the next 30, 60 and 90 days to perform at a higher level in the wake of commission lawsuit settlements. Continue reading
To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just foll… Continue reading