HomeSmart celebrates 25 years with new branding, messaging

HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to “simplicity and transparency.” Continue reading

Switching brokerages? Here’s your ultimate brand transition playbook

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading

Engel & Völkers Americas partners with Constellation1 on websites

The partnership will allow the brokerage to create refined websites that are high-performing and data-rich and include customizations specific to the Engel & Völkers platform. Continue reading

Anthony Hitt unveils brand refresh at Engel & Völkers’ EVX conference

Engel & Völkers’ luxury agents poured into Miami this week for the company’s 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage’s “Refined” brand refresh. Continue reading