Tag Archives: brokerage brand

Agents, you must believe in yourself and the brand you choose

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To get buyers to believe in you, you must first believe in yourself, your value and the organization you represent, broker-owner Lori Muller writes. Continue reading →

8 reasons your brokerage needs an agent recognition plan

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If the goal is to build strong brokerages, productive agents and sustainable businesses, Julia Lashay Israel writes, recognition belongs at the center of your strategy. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

RE/MAX announces ‘digital-first’ RE/BRAND of iconic logo

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Company drops name from its iconic balloon logo, streamlines RE/MAX wordmark to give agents more flexibility with focus on modernizing the brand. Continue reading →

Mauricio Umansky on building a brand-centric brokerage culture

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Whether you’re struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency’s Mauricio Umansky offers insights from his own brand-building experience. Continue reading →

Balance franchise brand autonomy with consistency

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Commit to your franchise’s brand standards while keeping your own individual identity to build a real estate business that resonates both locally and globally, The Agency’sTara Scholl-Gettles writes. Continue reading →