How to capture massive share in today’s tough real estate market

Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes. Continue reading

What Guinness can teach you about building a brand that lasts

In a market flooded with agents who cut corners to close faster, coach Darryl Davis writes, your commitment to doing things right is your greatest competitive advantage. Continue reading

How to sharpen your negotiation skills without pricey seminars

The agents who become exceptional negotiators aren’t the ones who took the most courses, Nick Schlekeway writes. They’re the ones who treat every conversation like practice. Continue reading

7 questions you MUST ask buyers before meeting in person

Qualify your buyer prospects up front with these proven questions to ensure you get your transaction to the closing table, Derek Carlson writes. Continue reading

Your brunch gets mad Instagram likes, but do you have listings?

Your calendar is crammed, but what are you doing to grow your business? Coach Darryl Davis offers tips to move from busy to breakthrough. Continue reading

7 ways to be a better buyer’s agent as 2025 winds down

As a buyer’s agent, coach Verl Workman writes, you need to be a strategist, specialist and options dealer for your clients so that they can overcome today’s market challenges. Continue reading

How to get buyers to sign a buyer-broker agreement (and actually thank you for it)

A signed agreement doesn’t hold a buyer hostage; it’s a tool that explains your duties and obligations to them. Broker Holly Brink tells you how to position it with confidence and clarity. Continue reading

Lock it down! How to get prospects to commit to consultations

Preparation and precision matter when you’re trying to set a booked interview or consultation, broker-owner Kristine Milkovich writes. Here are six steps to book the appointment. Continue reading

7 critical activities for effectively working with buyers in 2025

Those who understand the requirements of today’s market and are willing to roll up their sleeves will reap the rewards, team leader Carl Medford writes. Continue reading

10 ways to set the stage for offers that win

Writing a winning offer isn’t rocket science, team leader Carl Medford writes, but it takes attention to detail, an understanding of best practices and a willingness to communicate. Continue reading