Tag Archives: Buyer Intent

Silent buyers: The data gap hiding inside every virtual tour

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As visualization tech becomes ubiquitous, the agents who thrive will be those who understand what buyers think, not just where they click, Molly McKinley writes. Continue reading →

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Are your social media views down? It might be a good thing

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Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading →