Desperately seeking an AI bestie? How to protect your professional image from AI companion risks

Adopt these practices to harness the potential benefits of AI tools while proactively protecting your invaluable professional persona from the array of privacy and security dangers. Continue reading

Trust is your competitive edge. Most agents earn it the wrong way

In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes. Continue reading

5 things your clients won’t tell you (but you should know)

From budget to competing buyer’s agents, Darryl Davis looks at the unsaid things that can cloud a client relationship, so you can communicate more clearly. Continue reading

Teams Spotlight: Daniel Matusiak, The Action Group

Find out how this Florida team creates winning outcomes for some of the world’s most discerning clients in their coastal market. Continue reading

Got milk? Thirsty agent fined $15K for drinking homesellers’ milk

Mike Rose told Canadian regulators in British Columbia he was on a new medication that made him “unusually dehydrated.” But does that justify drinking his clients’ milk, straight from the jug? Continue reading

WATCH: This is the one trick you need to build trust with your clients

“It’s worth taking the time” said “Money Whisperer” Joe McLean onstage at Inman Connect New York, in a panel titled “Why Trust is the Key to Financial Success.” The panel concluded that your primary goal should always be to build trust with clients. Continue reading