6-step listing launch plan that’s just right for today’s market

The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now. Continue reading

‘A listing is an asset’: Here’s how to make the most of your next one

Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market. Jimmy Burgess and Curaytor’s Jimmy Mackin discuss a strategy for maximizing the value potential of your next listing. Continue reading

From hate speech to antitrust: The year in MLSs and associations

2021 came with Realtor misbehavior, rising legal and regulatory scrutiny and MLSs becoming tech investors after Zillow’s acquisition of ShowingTime. Continue reading

Nation’s largest MLS rebuts ‘Zero DOM’ pocket listing study

California Regional MLS CEO Art Carter told Inman that NAR’s Clear Cooperation Policy has resulted in more listings being marketed on the MLS, not fewer. Continue reading

‘Zero Days on Market’: New study highlights controversial metric

While brokers see the study as reason to re-evaluate NAR’s pocket listing policy, MLSs push back on the study’s conclusions, pointing to a hot market. This is the third story in a five-part series. Continue reading

5 ways to hype your listing before it hits the market

As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading

‘Coming Soon is a hot mess’: Here’s why it needs to change

Although it was originally designed to help consumers, “Coming Soon” has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired? Continue reading

The Real Word: How is the end of remote work impacting markets?

This week on The Real Word, Byron Lazine and Nicole White discuss how an end to remote work is impacting real estate markets. Plus, iBuying activity and Instagram’s new focus. Continue reading

The Real Word: Should MLSs ditch ‘Coming Soon’ status?

In this edition of The Real Word, Byron Lazine and Nicole White discuss the largest MLS in Ohio ditching “Coming Soon” status, the most affordable beach towns in the U.S. and Ray Ellen’s Instagram Reel.
Continue reading

Ohio’s largest MLS ditches ‘Coming Soon’ status

MLS Now says the status caused “unintended consequences” and has been the most common complaint among agents in the past year. Continue reading