While some MLS executives praised the “flexibility” offered by the delayed marketing category that will accompany NAR’s Clear Cooperation Policy, its potential repercussions are still unclear. Continue reading
A real estate professional’s ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes. Continue reading
Reasonable adjustments to current policies can satisfy both sides of the Clear Cooperation Policy debate, consultant Chris Marzke writes, benefitting clients, developers and real estate professionals. Continue reading
The better your listing marketing plan, the better the results, and the more listing opportunities you will have in the future. Jimmy Burgess offers a step-by-step strategy for winning now. Continue reading
Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market. Jimmy Burgess and Curaytor’s Jimmy Mackin discuss a strategy for maximizing the value potential of your next listing. Continue reading
2021 came with Realtor misbehavior, rising legal and regulatory scrutiny and MLSs becoming tech investors after Zillow’s acquisition of ShowingTime. Continue reading
California Regional MLS CEO Art Carter told Inman that NAR’s Clear Cooperation Policy has resulted in more listings being marketed on the MLS, not fewer. Continue reading
While brokers see the study as reason to re-evaluate NAR’s pocket listing policy, MLSs push back on the study’s conclusions, pointing to a hot market. This is the third story in a five-part series. Continue reading
As the market cools down, you want to make sure that all your listings get the proper attention they deserve from potential buyers. Here are five “coming soon” marketing tactics that’ll get a little buzz going for your listing before it hits the market… Continue reading
Although it was originally designed to help consumers, “Coming Soon” has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired? Continue reading