In a shifting market, leadership and communication are key

In this week’s video column, @properties Christie’s International Real Estate executives Amy Corr and Kevin Van Eck provide suggestions on what brokers, owners and team leaders can do to market-proof their brokerage, business and agents. Continue reading

Kindness, trust and collaboration: Sherry Chris on ERA as it turns 50

Realogy Expansion Brands CEO Sherry Chris reflects on ERA Real Estate’s anniversary and shares the three keys to creating a brand that thrives. Continue reading

Negotiating online? How to get your virtual poker face ready

It’s not always possible to negotiate face to face, but that doesn’t mean that you can’t get a leg up on the competition. Find out how to optimize your virtual negotiation skills so that you can give your clients the best possible chance at success. Continue reading

Humor, connection, presence: How to upgrade your marketing in 2022

Statistics say that clients typically go with the first agent they meet — so how can you make sure you’re that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that’ll help you stand out from your comp… Continue reading

How to generate great leads in any market — no matter where you live

As the market continues to evolve, agents at Inman Connect Las Vegas say they’re keeping an eye out for ways to create connections between multiple regions. Continue reading

Give clients a standout experience! 5 customer service must-do’s

Providing outstanding customer service that helps create memorable experiences for your clients is absolutely paramount in our industry. Here’s how you can ensure a positive and value-driven buying and selling experience. Continue reading

What real estate investors can do for renters whose homes were hit by Ida

The clean up and repair work that remains in Hurricane Ida’s aftermath is overwhelming for many, and investors who have rental properties that have been impacted will want to ensure their renters are treated with care. Continue reading

How agents can retain clients when they take a break from the market

When a client decides to put a pause on their home search, agents can ensure homebuyers and sellers stick with them when they’re ready to reenter the market by staying top of mind. Continue reading

Recruiting new agents? 5 tips for making your brokerage stand out

New agents are a big part of a brokerage’s success. A good way to attract and recruit them is through effective and eye-catching marketing and branding campaigns that highlight your brokerage’s key differentiators. Here are a few tips. Continue reading

Managing expectations? 17 communication tips to stay above a fray

At the heart of every real estate transaction is a series of expectations, and they might be a little skewed as we’re coming out of an extreme seller’s market. Here are the 3 fundamental steps (and tips for every part of the process) to manage them eff… Continue reading