Tag Archives: content

Why should I talk about personal stuff on Instagram?

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This week, Sue “Pinky” Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business. Continue reading →

Bored with your feed? Try these 4 fresh ideas

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Social media is a busy space. Maris Callahan Messervey explains that you need more than a pretty feed full of graphic designs and property listings to stand out from the crowd. Here’s her advice on how to refresh your social media feed next time you fe… Continue reading →

How bad is it? The worst website mistakes (and how to avoid them)

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From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading →

How to write content for your real estate website

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More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business. Laura Stace offers a step-by-step strategy for creating content that helps you stand out. Continue reading →

Manhattanite shares $3,000-per-month apartment with pet possum

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Willow Avalon shares the Hell’s Kitchen apartment with her possum, Nugget, who doesn’t help with her rent. She loves her apartment and said about moving, ‘Never, I’d sell a kidney first.’ Continue reading →

Let’s Tok about it: Creating fun, engaging content for your real estate business

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Developing a plan for TikTok will take creativity, but if you embrace this vibrant platform you may be pleasantly surprised. Marketing expert Katelyn Castellano, shares why TikTok stands head and shoulders against other content arenas. Continue reading →

Work smarter! 5 rules for repurposing real estate content

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Repurposing content across platforms is a smart way to streamline your workload and ensure that your entire audience doesn’t miss a message. Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices, lays out five rules to help make repur… Continue reading →

500+ content ideas for your real estate business

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To take the hard work out of idea generation and let you focus on content creation, we’ve pulled together this massive list of content ideas. There’s something for every type of agent on this list — regardless of experience, comfort level and preferred… Continue reading →

Stop chasing social media trends: 7 marketing mistakes agents make

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Has your marketing fallen flat? CSO Luke Babich of Clever Real Estate says your content may be the problem. Here are seven common mistakes agents make. Continue reading →