Tag Archives: content

How to use strategy, tech and real talk to keep deals moving

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Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market. Continue reading →

The scroll-to-sold TikTok strategy to yield 10 closings in 120 days

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Want more engagement on your next social media post? TikToker Courtney Benson and Jimmy Burgess tell you how to show up with authenticity and share the good, the bad and the ugly. Continue reading →

From likes to leads: How 1 agent turns Instagram Reels into closings

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Generating half of her business on Instagram, North Carolina-based agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess sits down with her to find out exactly how she does it. Continue reading →

Why should I talk about personal stuff on Instagram?

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This week, Sue “Pinky” Benson explains why you should be posting about personal stuff on Instagram and how it benefits your audience, and ultimately, your business. Continue reading →

Bored with your feed? Try these 4 fresh ideas

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Social media is a busy space. Maris Callahan Messervey explains that you need more than a pretty feed full of graphic designs and property listings to stand out from the crowd. Here’s her advice on how to refresh your social media feed next time you fe… Continue reading →

How bad is it? The worst website mistakes (and how to avoid them)

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From outdated designs to lackluster content, these errors can significantly impact your business. But with some insight on how bad each mistake really is, you can avoid the worst ones and create a website that’s an asset for your business. Continue reading →

How to write content for your real estate website

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More than just a tool for generating leads, your website should showcase your personality and the flair you bring to the business. Laura Stace offers a step-by-step strategy for creating content that helps you stand out. Continue reading →

Manhattanite shares $3,000-per-month apartment with pet possum

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Willow Avalon shares the Hell’s Kitchen apartment with her possum, Nugget, who doesn’t help with her rent. She loves her apartment and said about moving, ‘Never, I’d sell a kidney first.’ Continue reading →

Let’s Tok about it: Creating fun, engaging content for your real estate business

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Developing a plan for TikTok will take creativity, but if you embrace this vibrant platform you may be pleasantly surprised. Marketing expert Katelyn Castellano, shares why TikTok stands head and shoulders against other content arenas. Continue reading →