Be different. Be special. Be the expert your clients need now

Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading

Zillow Gone Wild gets hit with $300K copyright infringement suit

A Washington listing photographer said Zillow Gone Wild used her photo without permission in February 2022. After attempting to negotiate a payment of roughly $30,000, she’s now suing for a maximum judgment of $300,000. Continue reading

Tyler Mount on real estate and life: ‘Authenticity wins’

Tyler Mount, a three-time Tony award winner and marketing company founder with career billings of $7 billion did not mince words when he talked about the importance of authenticity at Inman Connect Las Vegas. Continue reading

Demystifying KPIs and essential marketing metrics

Embracing data-driven strategies is no longer optional — it’s essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes. Continue reading

Yes, you can talk politics on social media. Here’s how

Is it still impolite to talk about politics? Maybe not, and social media expert Jessi Healey says talking about it might gain you more followers than you think. Continue reading

Ultimate SEO guide to promote your profile, master your market

Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition in your local market and beyond. Continue reading

A ‘hawk tuah’ far: Why you need to leave this TikTok trend alone

Trendy or tacky? “Hawk tuah” is enjoying virality on TikTok (and beyond), and agents are getting in on the trend. Rachael Hite is here to tell you why that’s a bad idea for your professional reputation. Continue reading

Corcoran rolls out new AI software to help agents market listings

The new platform, Corcoran Copilot, is integrated with Corcoran’s listing databases and will initially help agents with developing materials like listing descriptions and video scripts. Continue reading

This new website is geared toward building wealth for women

“Real Estate Wealth for Women” offers an abundance of resources and interviews with experts to help women make smarter financial decisions, especially when it comes to real estate. The brainchild of Bernice Ross, it’s available in both public-facing fr… Continue reading

How to safeguard your mind from social media stress

Jessi Healey explores practical tips and strategies to help you manage your social media use effectively and protect your mental well-being from the stress it can cause. Continue reading