Baird & Warner’s Balance looks to even out agent workloads: Tech Review

Balance, developed by Baird & Warner, is an online business services hub for its agents. The intent is to offer an array of in-house business support needs, such as marketing campaign development and transaction management. Continue reading

Video marketing gets new entry in affordable, versatile REVideos app: Tech Review

REVideos is an app for creating marketing videos for real estate listings. It combines automated voice-overs and image enhancement with rapid turnaround and multiple sharing options. Continue reading

Marketer offers smart, data-powered marketing automation: Tech Review

Marketer excels at executing on your marketing plan, helping you reach the people you determine will best serve your business plan. The Norway-based company is planning on making its way to the United States. Continue reading

New marketing suite from Tribus offers features for social, email and print

In an exclusive Inman announcement, Tribus revealed its new suite of products for digital, print and social marketing for agents, teams and brokerages. Continue reading

Realogy’s Social Ad Engine makes social media advertising easy: Tech Review

The user experience does a good job of recognizing the critical nature of simplicity. That seems obvious, but solutions to the problem of how to help agents create a social presence vary across the industry, and this is one of the better ways to do it. Continue reading

Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading

It’s time to pay attention to QR codes: Your future clients

Thought QR codes were dead? The pandemic fueled the resurgence of these blocky, fragmented data icons, and now, they’re everywhere. So, as a tech-forward real estate agent, here’s how you can leverage them and meet clients where they are. Continue reading

Elm Street Technologies buys OutboundEngine in 5th purchase in 2021

Greensboro, North Caronlina, real estate technology company Elm Street Technologies has acquired email marketing and advertising software provider OutboundEngine, based in Austin, Texas. Continue reading

Placester rolls out new solution for managing outsourced creative services

Marketing technology company Placester has launched a new product to help brokers manage the hiring of outsourced creative professionals. Continue reading

10 tips that can save your business’ online reputation

As business greats like Warren Buffett and Benjamin Franklin have pointed out, it takes hard work to build your business’ reputation — and only one mistake to swiftly ruin it. What can you do to protect your business? Here are 10 tips for protecting yo… Continue reading