Zillow expands ShowingTime+ media tools into 6 new markets

Zillow’s Listing Media Services product is now available in Houston, Jacksonville, San Diego, Phoenix, Chicago and San Francisco, the search portal announced Wednesday. Continue reading

Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading

Real Estate Webmasters launches REWpert, a human-assisted AI tool

REWpert will allow customers to do more than craft listing descriptions. The company said REWpert will exercise more of what ChatGPT-maker Open AI intended its tool to do. Continue reading

RateMyAgent, Realtor.com forge review publishing partnership

Realtors who use the review facilitation solution RateMyAgent can now send their customers’ feedback to the trade group’s home search portal Realtor.com. Continue reading

Luxury Presence rolls out top-down marketing packages for brokerages

After releasing an interconnected series of lead-generation services, Luxury Presence’s latest offering is a wide-ranging package of top-down marketing solutions for brokerages and agents. Continue reading

Zillow’s ShowingTime+ releases Listing Media Services in 4 markets

ShowingTime+’s Listing Media Services empowers agents to find and schedule local real estate photographers, as well as select from a series of related digital media packages to enhance the listing’s appeal. Continue reading

Reach out and touch base with a 2023 email marketing plan

Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading

TikToker Giselle Ugarte launches the ‘rise of the real estate influencer’

The Talent Brokerage’s virtual support programs and coaching will help members learn how to move away from offering canned, unoriginal marketing content. Continue reading

Zillow acquires VRX Media in big bid to bolster ShowingTime+

Zillow said VRX’s aerial drone photography, virtual staging, 3D tours and high-definition photography will enhance ShowingTime+, its home showing scheduling platform. Continue reading

User-driven updates keep presentation platform HighNote easy and innovative: Tech Review Update

A number of updates have been put in place since HighNote rolled out its initial product more than 18 months ago. While its core competency remains in place, the company has added functionality for organization, information gathering and presentation e… Continue reading