Trending: Has your Facebook group disappeared? Thanks, AI

From mass Facebook group bans to Disney’s AI copyright battle and the TikTok ban that won’t stick, this week’s updates show one thing clearly: AI is reshaping the rules. For real estate pros, staying ahead means understanding the tools, and the risks…. Continue reading

How technology challenges and charges today’s agents

Driven by technological advancements and shifting consumer expectations, the real estate industry is undergoing a transformation, presenting both challenges and opportunities. Continue reading

Trending: TikTok sales, Meta fails and what actually works

From TikTok’s booming livestream sales to Meta’s latest privacy fumble, the rules of online engagement are shifting fast, digital marketing expert Jessi Healey writes. Discover what’s driving real results and what’s quietly tanking your reach. Continue reading

Sellers don’t care about your fancy CRM. They care how you use it

Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they’re looking for. Continue reading

Trending: Trial Reels, smarter ads and AI-powered reach

The platforms are evolving fast, but the real estate playbook remains simple: Show up often, tell better stories and leverage tools that help the right clients find you. Continue reading

How AI virtual staging is changing real estate marketing

Is spending $20,000 to $40,000 on traditional home staging necessary? Until recently, virtual staging wasn’t a true alternative — it was expensive, slow and often looked artificial. That changed with AI. Continue reading

Trending: Lessons in pride and building brand equity that lasts

As some brands scale back their Pride Month campaigns, others are doubling down on meaningful support. For real estate pros, the opportunity lies in showing up with purpose — and turning values into long-term brand equity. Continue reading

How today’s agents are merging media, marketing and mastery

Savvy agents are leveraging digital media to showcase and share their expertise and win new business, The Agency’s Mauricio Umansky writes. Continue reading

Your Listing, Your Lead – Leveraging a Homes.com Membership to Win More Listings and Close More Effectively

Join Andy Stearns, SVP of Sales at Homes.com, as he shares actionable marketing strategies, showcases platform innovations, and explains how the Your Listing, Your Lead model puts agents first—helping you elevate your digital presence and win more list… Continue reading

Your circle prospecting plan is outdated. Here’s how to fix it

Stop chasing leads and start creating memorable outreach in person and online with helpful circle prospecting strategies from broker and lead gen specialist Josh Ries. Continue reading