Tag Archives: Exclusivity

9 power plays to win the world’s wealthiest real estate clients

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If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading →

Selling real estate is selling a story. Here’s how to do it right

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For luxury broker Latham Jenkins, the key to marketing a luxury property boils down to this advice: Don’t just sell houses. Sell experiences. Continue reading →

Bright MLS CEO: Time for fence-sitting is over. It’s time to decide

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If you’re arguing for secrecy in a marketplace that is built on trust and efficiency, Bright MLS CEO Brian Donnellan writes, then maybe it’s not the model that’s outdated — maybe it’s the mindset. Continue reading →

Trending: Ownership shifts, joyful strategy and smarter reach

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From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection. Continue reading →