How Google Alerts can help you stay on top of your business

Whether you use it for reputation management, keeping an eye on the agents you work with or getting an edge on the competition, Google Alerts are an invaluable tool. Here are a few creative ways to use this powerful tool. Continue reading

NBA star Kevin Durant’s former Bay Area home lists for $6M

A Bay Area home that Brooklyn Nets star Kevin Durant recently rented has been listed off market for $5.99 million. Continue reading

Google searches soar for ‘mortgage’ and ‘home.’ ‘Real estate,’ not so much

Google’s data shows changes during the pandemic in home-related online searches. Some experts believe those trends hint at longterm shifts in consumer preference. Continue reading

The post-coronavirus office: more air purifiers, less open floor plans

In the past few weeks, demand for air purification systems has jumped in an effort to provide safer work environments for employees. A shift away from open-concept offices may not be far behind. Continue reading

Cost of marketing on Facebook, Instagram falls during pandemic

Homesnap has found that with more people online, the cost of clicks and impressions on certain platforms is going down during the crisis. Continue reading

Rental season ‘completely derailed’ by coronavirus

Apartment search company RentCafé said that in the last week searches for apartments on its site have fallen 25 percent. Continue reading

Email offers biggest returns for real estate marketing: Report

As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading

In era of disruption, outsider leaders are a key to survival

Numerous leaders at real estate companies today stepped into their roles without prior real estate experience. They say that was actually an advantage. Continue reading

How real estate vendors can leverage the 6 stages of intent

In the world of B2B marketing, making connections with your audience can feel impersonal. But your audience is still made up of people. These people have needs, and when your product, solution or service can speak to those needs clearly and compellingl… Continue reading

How to cut through the noise and learn to trust your gut

You should think carefully and set up some rules before blindly trusting the advice of others. There’s something to be said for developing self-confidence, knowing yourself and understanding what’s right for you. Continue reading