Tag Archives: Google

Collabra and Bright MLS team to give agents ad tech

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Bright MLS subscribers will now get free access to Collabra’s AdBuilder and SphereIndex tools, which can be used within Bright’s platform. Continue reading →

Can futuristic utopias solve our housing crisis?

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People have been founding new cities forever. However, it turns out building a successful place is harder than it looks — and sometimes takes a very long time. Continue reading →

The internet fell hard for real estate in 2021. But can the love affair last?

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Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading →

Texas surged during COVID. Now, its luxury markets are being tested

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Droves of people have flocked to Texas for new jobs, tax and affordability purposes, and political reasons, and the demand from this new class of wealthy buyers is stretching the state’s luxury inventory thin. Continue reading →

AppFolio exec: AI is about ‘activity elimination,’ not axing human jobs

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Rather than being replaced by artificial intelligence, the real estate agent of the future will have fewer rote tasks to perform, Cat Allday, AppFolio’s vice president of AI and product operations, tells Intel. Continue reading →

The 5 C’s for identifying life-changing mentors

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Whichever side of the mentor/mentee relationship you fall on, it’s vital to understand what makes the practice worthwhile and workable. Team leader Carl Medford outlines mentoring myths and meaningful solutions to create effective outcomes. Continue reading →

Sotheby’s unveils new brand ad campaign for post-pandemic era

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“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading →

The chatbot revolution has begun. Here’s what agents need to know

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Tools such as ChatGPT and Bard are brand new but already revolutionizing online content and the real estate industry. Scroll through Inman’s latest handbook to get the lowdown. Continue reading →

Collabra launches ‘Credit Karma for real estate’ social media tool

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“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading →

OJO CEO John Berkowitz on the AI revolution: ‘We’re in a hype cycle’

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OJO founder and CEO John Berkowitz shares what a Chinese translation of “crisis” means for his company and what impact artificial intelligence might have on real estate. Continue reading →