Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

How will the portals respond to the Compass-Anywhere deal?

On this episode of Real Estate Insiders Unfiltered, Rob Hahn and Greg Robertson from the Industry Relations podcast debate what this game-changing merger really means. Continue reading

CoStar says Zillow ‘always ready to play the victim’ in latest response

CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images. Continue reading

The death of old-school SEO, and what it means for real estate

SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy. Continue reading

FTC sues Zillow: A wake-up call for real estate agents and brokers

If you’re dependent on Zillow for lead gen, it’s time to build resilient funnels, own your data, and beef up your referral and content engines, Josh Ries writes. Continue reading

In copyright battle with Zillow, CoStar says the portal giant ‘brazenly’ keeps at it

In an “update” the Homes.com parent company released on Tuesday regarding its lawsuit against Zillow, CoStar Group accused its portal rival of starting to use an additional 4,600 CoStar Group-watermarked photos on its website since the lawsuit was file… Continue reading

Zillow’s images, Compass’ new lawyer, low-cost listings: Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Portals spend millions on SEO. Here’s how to leverage it for free

Lead-gen expert Josh Ries tells you how to transform ideas from Zillow and Realtor.com into local insights that make your content marketing stand out for all the right reasons. Continue reading