Tag Archives: housecanary

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

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Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading →

Ally Financial’s exit from mortgage will impact Better, HouseCanary

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Ally, which originated $1 billion in mortgages in 2023 through a partnership with Better and is an investor in the company, is laying off hundreds of employees. Continue reading →

Sluggish net new listings signal that the lock-in effect is not over

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In January, the real estate market saw a 17.5 percent decline in net new listings and a 2 percent decrease in contract signings, driven by mortgage rate fluctuations, according to HouseCanary. Despite a rise in total inventory compared to 2022 and 2023… Continue reading →

Ally Financial partners with HouseCanary to grow mortgage

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Co-branded ComeHome solution on Ally’s website will provide would-be homebuyers with access to listings and loan options and encourage existing homeowners to explore refinancing and HELOCs. Continue reading →

Better’s ‘One Day Mortgage’ product lifts off

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New products and agent partnerships could help Better make the transition from a company known primarily for refinancing to a lender that serves homebuyers. Continue reading →

Why Zillow’s iBuying flop is just a blip, not a bad omen

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Many have pointed to the failure of Zillow Offers as proof that the Zestimate is inaccurate, but the company’s struggles actually reinforce the critical role that quality automated valuation technology plays in the iBuying process. Continue reading →

Housing inventory shortage could ease later this year: report

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Tech firm and brokerage HouseCanary found a shrinking gap between the number of new listings and the number of listings going under contract — a potential sign of an improving inventory landscape. Continue reading →