Last week, “Agents, it’s time to forget IDX as part of your lead generation strategy” was reposted here on Inman News. Although there were some undeniable truths, to proclaim an IDX site as “antiquated,” that “the big players” have won, “you simply can… Continue reading
When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus o… Continue reading
It’s time for agents to forget IDX as a way to generate leads. It’s an antiquated strategy that’s dominated by the Zillows of the real estate world. Here’s what agents should do instead. Continue reading
Real estate digital marketing startup Ylopo has developed a digital assistant that can send text messages and follow up with consumers on behalf of agents. Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: how to effectively reach your audience. Continue reading
Other listing data intended for Realtors’ eyes only appeared publicly on several listings viewed by Inman last week on Compass’s mobile app and desktop website. Among them: detailed showing instructions, contact information for vendors and property dis… Continue reading
When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b… Continue reading
Agent and broker websites may soon get a boost from their local multiple listing service thanks to new industry data standards. Continue reading
Ben Kinney Companies announced Friday it has acquired a pair of Canadian businesses that specialize in artificial intelligence and website creation. Continue reading
The team model is one of the most powerful ways to do business in real estate, and for good reason. Real estate agents have to wear many hats (three guesses which my favorite is — see my profile photo), and not every agent is good at every aspect of t… Continue reading