Inside Zillow’s ChatGPT integration (and what it means for real estate)

In this timely episode, Zillow’s Errol Samuelson and Josh Weisberg unpack the portal’s integration with ChatGPT, including MLS compliance, data sharing myths and fair housing guardrails. Continue reading

Zillow’s ChatGPT integration sets off alarm bells for industry leaders

There were strong reactions this week to Zillow’s integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI. Continue reading

I lost a listing to AI. Here’s how I’m making sure it never happens again

After a painful conversation with potential sellers, learn how broker Josh Ries renewed his commitment to personal communication. Continue reading

How to solve listing problems (without jumping to a price drop)

The next time a listing lingers, resist the urge to slash the price, coach Darryl Davis writes. Become a real estate detective to figure out what’s really going on. Continue reading

RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading

Realtor.com CEO is ready to ‘turn off’ Clear Cooperation debate

At Inman Connect San Diego, Realtor.com CEO Damian Eales said it’s time to turn the page on Clear Cooperation and focus on solving issues that will improve consumers’ main challenge — affordability. Continue reading

Kevin Sears says NAR ‘is going in the right direction’ since commission suit

Sears was optimistic, but said that NAR membership is projected to drop by 150,000 members and that the organization will face a $30 million deficit. Continue reading

Everything old is new(?) again when it comes to marketing your listings

As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog. Continue reading

Homes.com sent direct mailers to sellers across the country asking them to pay to ‘boost’ their homes

Many agents have gathered in online forums to criticize the mailers as “unethical.” But Homes.com’s parent company says most agents are fine with them. Continue reading

Compass agrees to share its exclusive listings, with 2 caveats

Compass said it will share its 6,000-plus exclusive listings with brokerages and multiple listing services, as long as they don’t alter or monetize listings — or share listings with platforms that do. Continue reading