Tag Archives: Influencer Marketing

How to build your brand authority with other people’s audiences

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Tap into content and media opportunities to raise your profile and elevate the reputation of your real estate business, broker-owner Amy Stockberger writes. Continue reading →

All shock, no chill: The rise of outrage marketing in the viral era

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In the race for attention, today’s brands are trading nuance for noise. Outrage marketing is trending, but not without risk. Continue reading →

Trending: Google goes all-in on AI — are you ready?

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Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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How to maximize the power of influencers in your marketing

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Approach partnerships by offering value through access to unique venues, co-hosted or co-branded events, or creative collaborations that will resonate with your shared audiences, The Agency’s Rainy Hake Austin writes. Continue reading →

Trending: Super Bowl ad wins, fails and media literacy lessons

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From Nike’s success to Poppi’s backlash, Jessi Healey unpacks the biggest Super Bowl ad takeaways and why understanding media literacy is more important than ever. Continue reading →