Ryan Serhant predicts ‘screenless’ future for savvy real estate agents

Thursday at Inman Connect, Serhant spread a message of love to the agent community before sharing his thoughts on Clear Cooperation and which brokerage models will thrive in 2025. Continue reading

Lone Wolf embraces the wild in new logo and marketing rebrand

A forest-rich green monogram with serif font replaces the deep reds and howling wolf profile of earlier efforts. The new designs aim to reinforce the entrepreneurial spirit of the Lone Wolf brand. Continue reading

RE/MAX CEO: ‘I don’t think RE/MAX deserves to be Kodak’

At Inman Connect New York, Erik Carlson said he wants everyone to know the real estate franchisor is “open for business.” Continue reading

Filters and links ‘are dead’ in Andy Florance’s portal dream

In his latest Inman Interview, CoStar Group CEO Andy Florance talked about AI transforming residential portals from digital classifieds to immersive, highly-personalized home shopping platforms. Continue reading

Brad Inman proclaims real estate agents ‘champions of the world’

Following a tough year of commission lawsuits and a challenging housing market, the Inman founder reminded real estate professionals on Thursday that they are survivors poised for a rebirth. Continue reading

‘Decide what is authentic,’ then build a brand, experts say

While some stumble into their brand organically, panelists at Inman Connect New York Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency. Continue reading

Feeling stuck? Here’s how to build true momentum in 2025

Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025. Continue reading

Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading

Rocket consolidates home search, mortgage with Rocket.com launch

Announced Wednesday, Rocket’s new domain targets high-intent homebuyers by utilizing AI to provide around-the-clock support, answer questions and keep clients and agents informed. Continue reading

United Real Estate’s Dan Duffy to brokers: See things differently

To achieve growth goals, brokers need to break out of existing molds and get creative with their approach, all while keeping their “strategic subway map” at the forefront, Duffy told Inman Connect New York attendees. Continue reading