This CMO wants to make Keller Williams the Nike of real estate

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading

Will Gary Keller’s real estate recession prediction come true? The Download

Learn the latest from last week’s Keller Williams Mega Agent Camp, and find back-to-basics tools to help you generate leads in a tough market. Continue reading

Keller Williams hires former AT&T, Southwest exec as new CMO

Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT&#03… Continue reading

Gary Keller: Real estate could be in a recession until late 2026

At Keller Williams Mega Agent Camp, franchise co-founder Gary Keller said the housing market could be in a recession through late 2026, as the economy experiences burgeoning stagflation. Continue reading

Keller Williams CEO: Private listings should be a ‘local decision’

Chris Czarnecki also spoke with Inman about guiding agents through a tough market and the heartwarming ways he saw them pitch in to help Texas flood victims Continue reading

Keller Williams continues global expansion, moves into Singapore

Singapore native Melvin Lim will oversee the master franchise’s rollout, which comes as KW increasingly focuses on oversees markets. Continue reading

Keller Williams released from telemarketing lawsuit after plaintiff withdraws case

A New York homeowner claimed text messages sent by an associate KW broker amounted to an “invasion of her privacy.” She has now dropped her case. Continue reading

Keller Williams launches master franchise in North Macedonia

The company now has 18 master franchises in Europe and is actively looking for new expansion opportunities across most of the inhabited world, according to an announcement on Tuesday. Continue reading

Home of serial killer ‘The Grim Sleeper’ at center of buyer lawsuit

Homebuyer Suyeon Park alleges the agents and brokerages on both sides of the deal failed to disclose the serial killer owned and lived in the home and contact from the murderer’s “deranged fans.” Continue reading

Judge strikes John Davis’ request from record, calling it ‘scandalous’

Judge called Davis’ demand for arbitration “redundant, immaterial, impertinent, and scandalous,” but ruled the former CEO made reasonable attempts to arbitrate his case against Keller Williams. Continue reading