Zillow unveils new AI-powered technology suite, Zillow Pro

Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. Continue reading

How agents like Ryan Serhant build businesses on social media

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading

Build relevance into your 2026 budget and business plan

Trainer Rachael Hite says NAR’s Nykia Wright was right. This budget and business planning season, agents need to up their game to stay relevant in 2026. Continue reading

Homebuyers froze deals at a record rate in August: Redfin

Homebuyers are freezing their purchasing plans at increasingly higher rates, according to Redfin’s latest market report. Fifteen percent of contracts, or 56,000, were canceled in August, the highest level since Redfin began tracking the metric in 2017. Continue reading

No filter: Your personal opinions on social media can get you fired

Cancel culture has entered a new, more aggressive phase. For agents, one unfiltered opinion online can spark backlash that threatens your license, your livelihood, and your reputation.
Continue reading

Robert Reffkin, mortgage moves, Serhant family: Inman’s Top 5

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

NAR CEO Nykia Wright: ‘We’re trying to outrun irrelevance’

At Blueprint Vegas, NAR CEO Nykia Wright said she is currently working hard to regain the trust of both Realtors and consumers. Continue reading

Trump tariff policy has soured Canadian interest in US properties

Canadians are losing interest in U.S. real estate, according to Redfin’s latest market report. The share of Canadians searching for U.S. properties declined 19.5 percent year over year in August, extending a six-month trend that started when President … Continue reading

How safe are real estate agents really? The Download

From cybersecurity attacks to face-to-face threats, here’s a roundup of recent stories on agent and brokerage safety and security. Continue reading