Check out this can’t-miss new year’s expired listing opportunity

The right data and a winning marketing plan can set you up for 2025 success when you pursue expired listings, Jimmy Burgess writes. Continue reading

Automated, integrated ActivePipe elevates email: Tech Review

Craig Rowe reviews ActivePipe, a MoxiWorks application designed to launch advanced email campaigns for lead generation, brokerage branding and long-term customer engagement. Continue reading

Why your lead sources are setting you up for failure

The thing that’s killing your real estate business, coach Ricky Carruth writes, is the way you’ve been programmed to think about leads. Continue reading

RealScout releases Search Links, first major update to Pro+ platform

California-based proptech leader RealScout has launched the latest addition to its award-winning suite of lead generation tools. The new product, Search Links, enables agents, teams and brokerages to distill popular home search parameters — such as lis… Continue reading

11 transaction-generating strategies primed for success

It’s up to you to make your own luck and find opportunities where others won’t look. Jimmy Burgess offers strategies both old and new that are poised to work now. Continue reading

No need to pay for leads with these grow-your-business strategies

Heidi Harris with the Home Sweet Heidi Team shares the five core strategies she uses to consistently grow her business with Real’s Jimmy Burgess. Continue reading

Situational prospecting: Do business today, build for tomorrow

Talking to local homeowners and adding value with the content you provide, Jimmy Burgess writes, will set you up for success both today and in the years to come. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

An entirely new way to create listings where there are none

Bernice Ross interviews Realeflow CEO Greg Clement about how real estate agents can tap into the pool of cash buyers and investors to add lead gen leverage and market coverage to their businesses. Continue reading

The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to the closing table. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills. Continue reading