Tag Archives: lead gen

The ABS Formula: Your key to closing 2 deals every week

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Generating consistent business requires an understanding of both short-term success and long-term strategies, coach Ricky Carruth writes. Continue reading →

7 real estate strategies that died in 2024 (but agents keep doing them)

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Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes. Continue reading →

How to reach and engage clients across generations

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Engel & Völkers’ Katelyn Castellano offers advice for connecting with and providing exemplary service to leads and clients from Gen Z through baby boomers. Continue reading →

87% of mortgage lead gen comes from referrals and past clients

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When it comes to mortgages, Mike DelPrete writes, online lead generation is certainly a piece of the puzzle, but it pales in comparison to the power of referrals and existing relationships. Continue reading →

5 critical areas that agents cannot afford to skimp on in 2025

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Sales stats may look like 1995, but this is not the time to go cheap on professionalism and fiduciary duties in our industry, Rachael Hite writes. Continue reading →

Your social media blueprint from a 22-year-old real estate prodigy

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Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real’s Jimmy Burgess. Continue reading →

Maximizing a ‘3rd place’: 3 keys to building relationships that transact

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Third places, where people gather for face-to-face social interaction, offer an opportunity for real estate agents in our increasingly fragmented and isolated society, team leader Carl Medford writes. Continue reading →

Yes, there’s still time to make 2025 your best year yet in real estate

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There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn’t it be you? Continue reading →

RealForce gives marketing teams agency-level power: Tech Review

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Craig Rowe reviews for Inman a digital marketing solution called RealForce, which offers an array of enterprise-level capabilities ideal for empowering marketing and creative teams for big-brand brokerages. Continue reading →

Verify by CallAction reduces risk as TCPA tightens: Tech Review

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On Jan. 27, new rules for contacting consumers kick in. If you’re not compliant, you’re at serious risk of fines and lawsuits. Just ask Keller Williams. Continue reading →