I’m not using Threads, and you don’t have to either

Yes, you can ignore Threads, and you will stay in business, Inman contributor Teresa Boardman writes of Meta’s latest social media offering. “If you are on the fence, I am writing this for you.” Continue reading

What every agent should know about marketing metrics

Forget the jargon and hype, and use these terms to get to next-level marketing prowess, writes broker-owner Eric Bramlett. Here are the metrics that truly move the needle. Continue reading

How to master hashtags, amplify your social media engagement

Even though there are different opinions on how to use hashtags, one thing is certain: When used properly, hashtags can greatly increase your social media engagement and visibility, writes marketing expert Laura Viñalet. Continue reading

Why Threads is the next big thing for real estate agents

Have you heard about the new app Threads? Jessi Healey explains why you should think about joining now while it’s still the hot new thing in social media. Continue reading

5 fundamentals you can’t afford to ignore this summer

Everyone, including agents, seem to be making up for lost summers of COVID past. Those agents who are still consistently working the fundamentals are the ones seeing success, and they’ll have clients to work with as we hit the fourth quarter of 2023, w… Continue reading

How to market effectively in a digital space

Knowing which platforms to advertise on, which strategies are the most effective on those platforms, and how to deliver on promises to clients will help with marketing effectively in any digital space, writes Victoria Kennedy. Continue reading

Bored with your Facebook feed? 7 ways to jazz it up

Facebook is an important marketing tool that, if used correctly, can help a real estate professional generate leads and stay top of mind with clients, writes marketing expert Laura Stace. Continue reading

Anywhere Franchise Brands CEO: Are you using the wrong playbook?

Ahead of Inman Connect Las Vegas in August, Anywhere and Coldwell Banker executive Liz Gehringer told Inman that amid economic turmoil agents need to focus on their book of business. Continue reading

Procrastinate much? 7 things agents have put off far too long

Will you be ready when the market takes off again? The answer to that question, Jimmy Burgess writes, depends on whether you act now to prepare or continue to put off the things you know you need to do in your business. Continue reading