Tag Archives: lead generation

Seeing fewer leads? Time to re-engage your direct mail marketing

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It looks like we need to get back to doing what we used to do to sell homes and find buyers, like staging, in-person tours, and yes, even direct mail. Continue reading →

How to unleash ‘The Power of One More’

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Is it possible something as insignificant as one more activity could be the difference between having an average business and an extremely successful business? According to Jimmy Burgess, the answer is a resounding “Yes.” Continue reading →

7 client retention strategies that never go out of style

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To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading →

What to do when a customer calls about a home that is sold

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For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading →

7 strategies that separate the winners and losers in a shifting market

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Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading →

7 proven strategies to create referrals when your pipeline is frozen

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If your business feels frozen, it may be time to look for lead referral sources “upstream.” Expert Oliver Graf offers seven proven strategies to uncover referrals to boost your business right now when you need it most Continue reading →

Happy Grasshopper adds 124th hgRECRUITS brokerage partner

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Real estate communication platform Happy Grasshopper has added Houston-based ERA Legacy Living as its latest hgRECRUITS brokerage partner, according to an announcement on Friday. ERA Legacy Living joins 123 leading brokerages, such as Better Homes and … Continue reading →

5 things to know before choosing a geographic farm

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When it comes to geographic farming, says Jimmy Burgess, this is the time to be real with yourself. The main reason farming efforts fail is a lack of consistency and commitment to executing on the marketing strategies needed for success. Continue reading →

7 types of videos every real estate agent should master

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Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading →