Zillow unveils new AI-powered technology suite, Zillow Pro

Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. Continue reading

Are your social media views down? It might be a good thing

Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents. Continue reading

How agents like Ryan Serhant build businesses on social media

Social media is as important today as it ever has been for real estate agents. In recent months, Inman spoke with agents succeeding on multiple platforms. Now all their tips are gathered in one place, with a few more from SERHANT. CEO Ryan Serhant. Continue reading

The $168M secret: Why this broker leans on a 50 call per week rule

On this episode of Real Estate Insiders Unfiltered, DOMO CEO Greg Geilman offers an authentic look at how he built a high-production, boutique luxury brokerage after quitting his tech job to join real estate in 2010. Continue reading

7 lessons I learned from a fitness influencer about lead generation

Stop limiting your learning to real estate, Josh Ries writes. Look at what other industries are doing, adapt it, and recognize that we’re entrepreneurs. Continue reading

5 ways real estate agents can attract, and keep, buyer clients

At Inman on Tour Texas, three star real estate agents and brokers shared how humor, knowledge and mindful follow-ups are key to building an enviable buyer pipeline. Continue reading

This type of seller lead will wreck your real estate ROI

Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation. Continue reading

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading

This team does $50M a month. Here’s how they convert leads

On this episode, Anthony Djon, leader of a 100-agent “teamerage” doing $50 million a month in volume, provides a masterclass on top-of-funnel lead conversion. Continue reading

5 copy-and-paste emails that will wake up your database (and fill your listing pipeline)

These five emails start the right conversations with the right people, Jimmy Burgess writes, and they are cued up and ready to go to work for you right now. Continue reading