Rental lead converter Zuma emerges from beta, raises $6.7M

Zuma’s software flattens traditional lead qualification and follow-up processes using on-demand engagement methods to qualify prospects as leads, arrange appointments and determine best practices for ongoing lead nurture. Continue reading

Navigate uses natural language processing to boost conversion rates: Tech Review

Navigate uses what it learns from phrases, answers and speaking styles, among other written and spoken data points, to categorize people according to Priorities and Learning Styles. Continue reading

LeadSpark gives you fully serviced Facebook lead campaigns

LeadSpark offers real estate agents fully managed Facebook lead-generation campaigns and live follow-up for up to six months. Continue reading

Inman Review: Industry-rooted Usherpa takes care of your marketing burden

While its value proposition isn’t anything totally new, there are some cool add-ons here that should entice agents needing to fire up their marketing to take a second look. Continue reading

ShowingTime debuts Offer Manager, a simple solution to manage offers

It’s a challenging time for listing agents. Nearly every property on the market right now is under a barrage of offers, forcing listing agents to juggle emails, calls, texts, and notifications, sorting them all out to deliver to their sellers. And buye… Continue reading

Inman Review: Need more horsepower in your online presence? Try Agent Engine

From online profiles to super-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate.
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Inman Review: Birdeye is a smart take on experience marketing for agents

Birdeye’s experience marketing solution uses testimonials, reviews and all the online profiles of your company as an evergreen form of brand awareness and lead capture. Continue reading

Inman Review: Can Roof take your lead capture to new heights?

Roof is chat automation tool that plugs into brokerage websites to capture and nurture leads with traffic metrics and sharp persona-building. Continue reading

Inman Review: VoxDirect makes text marketing simple

A “MailChimp” for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture. Continue reading

Email marketer ActivePipe rolls out brokerage-wide nurture campaigns

Helping power the new nurture service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020. Continue reading