Tag Archives: luxury marketing

4 advanced marketing tactics for real estate teams that really work

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According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading →

4 advanced marketing tactics for real estate teams that really work

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According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul. Continue reading →

How Veena Rayapareddi is forging a new path for women in real estate

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In her latest Women, Wealth and Real Estate profile, Melanie Klein reflects on the career of this New York Realtor and how she set her own seat at the table. Continue reading →

How 1 luxury agent built a dream-come-true, referral-based business

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Jimmy Burgess shares real-life social media and referral-based business lessons from Houston, Texas, luxury agent Jana Bruce. Continue reading →

These 5 marketing events will help move the needle on your listing

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Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

How to diversify your marketing as a luxury real estate brokerage 

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Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about staying flexible and open to meet (and exceed) the client’s changing expectations. Continue reading →

Why big luxury brands are expanding into real estate

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Luxury auction expert Chad Roffers shares why luxury branded residences are becoming the latest way for high-end brands to bring their touch to every aspect of the luxe life. Continue reading →

7 strategies to master cross-platform marketing

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Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading →

3 hauntingly good tips for elevating your Halloween marketing

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Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading →

Carrie McCormick: Every home has a story. As agents, we need to tell it

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Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading →