The 411 conversion model: A simple system to generate more referrals

Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships. Continue reading

ERA hits a home run with Major League Baseball campaign

Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading

ERA hits a home run with Major League Baseball campaign

Starting March 27, ERA will be running ads on Major League Baseball’s streaming platform, MLB.TV. The campaign also includes more than a dozen in-stadium events and local baseball opportunities for ERA affiliates. Continue reading

The proptech startup media guide: Build trust through earned media

Marci James’ Proptech Marketing Guide series continues with strategies for building brand authority with earned media opportunities.
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What’s your best marketing tip for 2025? Pulse

You have to wear so many hats as a real estate professional, including that of marketing expert. What’s your No. 1 marketing strategy that’s working now? Continue reading

The proptech startup media guide: Where to focus your marketing 1st

Marci James’ Proptech Marketing Guide series kicks off with a starter for leveraging owned media channels and promoting your business. Continue reading

Inman announces 2025 class of Marketing All-Stars award winners

From chief marketing officers to communications professionals, Inman’s 2025 Marketing All-Stars award celebrates 99 of the most creative and boundary-pushing marketers that drive success and impact across the real estate industry. Continue reading

How this Las Vegas Realtor made social media a lead-gen machine

Rick Guerrero talks with Rich Pobre to find out how he is bringing in new clients and building his sphere of influence with social media marketing. Continue reading

Head of Instagram reveals secrets to social media success

Top brass at Instagram, Adam Mosseri, is sharing insights for creators to get more traction on the platform. Real’s Jimmy Burgess breaks down how to make these tips work for you in real estate. Continue reading