Prepare for any housing market: 4 tips to succeed no matter what the circumstances

Seasoned property professionals know that this up-and-down flow is normal and expected, and they also know how to prepare. Expert Victoria Kennedy says for those who are less practiced, it is crucial to learn some essential skills in order to stay aflo… Continue reading

Zillow Gone Wild poked your weird listing. Don’t worry — it might help

For some agents, a listing shared on the real estate-skewering Instagram page provided a boost — for others, not so much. Inman investigates five listings that got put through the wringer on ZGW. Continue reading

51 blog or video topics for marketing to homesellers

Whether you’re creating a new blog post, a YouTube video or content for your social media channels, these topics are geared toward hopeful homesellers. Broker Teresa Boardman offers a host of ideas designed to help you fill your listing pipeline. Continue reading

9 must-do’s before your next open house

Hosting a truly memorable and effective open house requires more than slapping up some signs and throwing open the front door. According to coach Darryl Davis, it starts well before the open house when you set your intentions and prepare the home. Continue reading

Stop overthinking it! 6 tools to create professional video with ease

Gone are the days of having to use busy, complicated professional-level technologies that require layering sound over visuals, dragging tiny arrows to cut milliseconds off of an opening or having to pay for high-end soundtracks. Here are the tools you … Continue reading

Don’t wing it! Craft a video marketing strategy that gets results

How can you as a real estate professional use video to market and grow your brand? The answer is with a well-crafted video strategy. Continue reading

Clean your house, photographers tell homesellers in new survey

Recently, HomeJab has thrust itself into the marketing datasphere, leveraging the activity of its national network of photography and real estate creatives as a source to better understand the industry. Continue reading

Counteract the latest Fed rate hike with a seller rate buydown

A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment. Broker Troy Palmquist offers expert lender insight on how deals are getting done today using seller credits to b… Continue reading

How this team got diverse in its marketing — and how yours can too

Focusing on the team’s individual agents and what makes each one unique is key to Fast Real Estate Team’s diverse marketing efforts. Continue reading

Sellers stuck in the past? 7 scripts to help them get realistic on price

Some sellers refuse to acknowledge the current market realities. Carl Medford offers some scripts that can help when you’re working with unrealistic homesellers. Continue reading